Content marketing is enjoying a resurgence, and rightly so, as these days people are inundated with promotional messages, digital and social media advertising and noise. In an environment that is cluttered and filled with distractions, people want to connect on a deeper level with the companies, social organizations and products they choose to have in their lives. And it is in making that deeper connection–where you are really adding value to people’s lives–that content marketing, when done effectively, really stands out among marketing and communications disciplines. Continue reading
Yesterday, Bloomberg announced that Merck KGaA will acquire Sigma-Aldrich, a leading global laboratory supply and drug manufacturing services organization for $17 billion in cash. According to Bloomberg, this most recent deal is part of a broader strategy for Merck KGaA to “reduce its dependence on drug development.”
As an avid student of history since I was young, I have been watching and thoroughly enjoying the Ken Burns series “The Roosevelts: An Intimate History” airing on PBS over the past few weeks. While many people have at least a basic understanding of, and appreciation for, the achievements of Franklin Delano Roosevelt, and his extraordinary wife and First Lady Eleanor Roosevelt, I think that far fewer of us are that knowledgeable about Theodore Roosevelt, simply because his presidency and his lifetime are to us far more distant history. But what a great man Theodore Roosevelt was. Burns’ outstanding program gives us wonderful insights into just how thoroughly modern Teddy Roosevelt was, in terms of really helping to shape our current understanding of sustainability, creating the foundations for today’s corporate America, and ushering in a new era of consumer protection by paving the way for what is today’s Food and Drug Administration.