BMS Acqusition Strengthens its Position as a Global Oncology Leader

mergers-and-acquisitionsEarlier this week, Bristol-Myers Squibb signaled its continued focus on becoming the world’s most successful specialty pharmaceutical company, and a global oncology leader when it announced the acquisition of Flexus Biosciences for up to $1.25 billion, along with a $339 million research agreement with Rigel Pharmaceuticals.

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More Pharmaceutical Industry Consolidation: Thinning out the Middle

Pills_and_tablets-439975-editedSo far this year there has been a lot in the news about M&A activity within the pharmaceutical industry, and lately the coverage seems to be about what’s happening with mid-tier companies, or specialty pharmaceutical companies. These companies are by no means small, but they aren’t on the same level as the top 10 global pharmaceutical companies. And they tend to be focused in markets where they have particular strengths.

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Strategic Positioning for Healthcare Organizations

Strategic_planningIn my work with global pharmaceutical, diagnostics and medical device companies, I am often called upon to help clients struggling to develop their strategic positioning. Sometimes my clients have a well defined, systematic and robust approach to developing their positioning and building their plans, and they just need help going through the process. But sometimes, more often with smaller organizations and start-ups, they don’t. Sometimes companies really need help creating the process first, and then going through that process to develop their plan.

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Never Underestimate the Power of Humor in Content Marketing

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Source: Buzzfeed

Today there was news about a viral video of president Obama on Buzzfeed. The video is very funny, and the message is about enrolling in a healthcare plan. 

This blog has nothing to do with politics. Whether you support our current president our not is entirely your business. We are very interested in corporate storytelling and content marketing however, and this video is an excellent example of the power of humor in storytelling. As the leader of a country or an organization, having a sense of humor about yourself, even being able to use self deprecating humor in the right way, can be an extremely effective tool in marketing. And let’s not be naive. Our presidents have always needed to be very good at selling their ideas and programs to the American people. In other words, they’ve always needed to be good marketers and storytellers.

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Precision Medicine or Personalized Medicine: What’s in a Name?

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Recently there has been a lot of news about Precision Medicine, from president Obama’s announcement of a national Precision Medicine Initiative during his State of the Union address on January 30th, to the more recent announcement from the United Kingdom’s government innovation agency that it was launching a Precision Medicine Catapult (pun intended)–an initiative designed to accelerate the development of precision medicine and make the UK the ideal place to develop and launch precision medicine technologies.

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U.S. Pharma Industry Evolution

Injectibles

Today’s news about Pfizer’s $17 billion deal to acquire Hospira, a leading generic injectibles and biosimilars company, shows some of the tectonic shifts taking place in the U.S. pharmaceutical industry. This is a big deal for a number of reasons. It demonstrates where some of the biggest growth opportunities are for pharmaceutical companies; hospital products, injectibles and biosimilars, which are generic copies of biological therapies. With an estimated $100 billion in biotech drugs losing patent protection in the next five to ten years, biosimilars represent a huge opportunity for pharma.

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Telemedicine Market Growth

Telemedicine is one of the fastest growing sectors in healthcare. The telemedicine market is doubling and tripling in size, depending upon which segments you look at and the sources of those numbers. The point is, this area of healthcare is hot, and only getting hotter as more attention turns to improving cost effectiveness and alternative care delivery models.

Over the past few months, we’ve been enjoying ourselves with infographics. Having fun creating them, sharing them, and using them in our social media outreach. We took a look at some of the impressive numbers showing the growth of telemedicine. Here they are: Continue reading