Posted on July 9, 2015 by MANA A Blog About Blogging July 9, 2015, 02:39:13 AM As a form of social media and communication, blogging has been with us since the late 1990s, which is when web publishing tools emerged that made it easy for non technical users to post and update their own web content. Today there are approximately 150 million — and this is a conservative estimate — publicly available blogs in existence. It goes without saying that blogging, as a form of communication, has become as mainstream as baseball. But just how effective is blogging for business? Here are some solid facts to consider: B2B companies that blog on a regular basis generate 67% more leads than those who don’t (Top Rank Marketing, War of Words) Websites with Blogs have 434% more indexed pages and 97% more inbound links. (U.AddressTwo) Blog posts shared on Twitter and Facebook get 149% more inbound links than those not shared on social media at all. (U.AddressTwo) 70% of leading companies rate inbound site traffic from social media activity to be “valuable” or “very valuable.” (Aberdeen Group) 79% of B2B marketers rate blogs as the most effective tactic for driving their top goal (lead generation). For B2C marketers, it’s 74% (brand awareness). (Content Marketing Institute, 2014 Trends reports for B2B and B2C) This is a short list. The data supporting the effectiveness of blogging as a sales and marketing tactic is vast. I just hate blogs that include long lists, so I choose to stop here. The bottom line for companies considering whether or not to blog is that with a great blog and an intelligent blog marketing strategy, you are far more likely to succeed. More than 15 years of data exists to prove it.