Posted on June 15, 2015 by MANA Business Storytelling: The Disruptors Shall Inherit the Earth June 15, 2015, 03:38:54 AM As a start up company, I’m always very interested in learning from others and doing things better, especially if it involves changing the business model. Disruptive innovation is all around us. To me, disruption is beautiful. New companies, with entirely new innovations, have been upending industries throughout the history of the industrialized world. Automobiles put an end to the horse and buggy industry and changed the world’s infrastructure forever. Computers gave birth to the information age and eventually put more processing power in people’s pockets than existed in the Apollo 13’s guidance computer. Apple reinvented the way music is purchased and listened to, and changed the entire music industry along the way. Today, we have a number of examples of innovative companies who are disrupting the status quo and forcing entire industries to change. Uber for example, which enables people to order a personal taxi right from their smartphone, is disrupting the taxi industry in cities all over the world. Airbnb is challenging the global hotel industry by enabling customers to book rooms or entire houses in cities across the world from their iPhones, turning travel into a much more personal experience catered to individual tastes. In healthcare, genomics and precision medicine are changing the way medicine is practiced and how clinical trials are conducted. Disruptive innovation is business storytelling at its best. It is David and Goliath, Luke Skywalker vs. Darth Vader, and Peter Pan vs. Captain Hook. The Disruptors are usually the heroes of industry. They are often faced with great challenges and required to make amazing sacrifices for their vision. Uber is being challenged in courts throughout the country by Taxi and Livery industry groups as creating unfair competition. Apple was viciously attacked by record companies, musicians and the media for years as a destroyer of livelihoods. Airbnb is being challenged by hotel industry groups and zoning boards throughout the country. Disruptors have a knack for survival. They adapt, improvise and usually succeed in spite of the naysayers and bureaucrats. Their creativity is infectious, and it usually wins out in the end. When it comes to long term success in business, I believe the Disruptors Shall Inherit the Earth.