June 22, 2015, 01:22:21 AM

At MANA, we’re committed to change in an industry where the business model has remained the same for at least the past 75 years. As part of Baird’s CMC, we’re already active members of a global organization of communications management … Continue reading

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June 19, 2015, 09:36:23 AM
personalized_medicine (1)

The precision medicine market is growing fast. But for some leading doctors, not fast enough. That’s the view of Dr. Eric Topol, one of the premier thought leaders in medicine and a true believer in the potential of precision medicine … Continue reading

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June 15, 2015, 03:38:54 AM
Disruptive_innovation

As a start up company, I’m always very interested in learning from others and doing things better, especially if it involves changing the business model. Disruptive innovation is all around us. To me, disruption is beautiful. New companies, with entirely new … Continue reading

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June 8, 2015, 02:43:59 AM
Old-robot

Agency RFPs are a Waste of Time. Here’s Why. I think and write a lot about the power of disruptive change. And I am often amazed at how steeped in tradition my own industry can be. Strategic marketers talk a … Continue reading

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May 28, 2015, 01:46:02 AM
honey-i-shrunk-the-kids-

Image courtesy of FilmClub.org More news this week about the Incredible Shrinking U.S. Pharmaceutical Industry. Yesterday, BioPharma Dive ran a story titled “3 Major Trends Driving Layoffs in Biotech and Pharma.”  Jobs in the U.S. pharmaceutical industry have been eliminated at … Continue reading

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May 22, 2015, 11:10:11 AM
Park1

Early this morning, we took a pause to head to Jonathan Dickinson State Park in Hobe Sound to reflect and enjoy nature. I find creative inspiration in lots of places. It can be a city, a natural setting, a great … Continue reading

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May 21, 2015, 09:57:49 AM
Doctor_patient

Patient engagement is a hot topic as healthcare continues to be complex, and as technology increases the ability of medical practices to remain connected to their patients. In simple terms, patient engagement is about creating interventions that influence patient behavior … Continue reading

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May 8, 2015, 06:47:55 PM
Big-Data

One of my favorite life sciences industry media channels, BioPharma Dive, had a story this week about a new collaboration between IBM’s Watson Health division and 14 major oncology centers nationwide. The alliance is focused on bringing unprecedented analytics technology to … Continue reading

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May 4, 2015, 11:02:35 AM
Dollarphotoclub_73637758

The mobile health market is hot. Consumer driven healthcare, an aging population, the proliferation of smart devices and greater connectivity than ever before have created the “perfect storm” where mhealth and technology driven diagnostic services are experiencing explosive growth. The … Continue reading

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April 24, 2015, 10:41:56 AM
Wizard_of_Oz

There’s a wonderful scene in the movie classic “The Wizard of Oz” where Dorothy, the Scarecrow, the Lion, the Tin Man and Toto finally get in to see the Wizard. They are terrified. Fire shoots up into the air, smoke … Continue reading

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