Posted on November 17, 2014 by MANA The 1920’s Called: They Want Their Agency Business Model Back November 17, 2014, 10:15:31 AM We’ve talked here before about the need for change in the agency business. BrainLeaf, which provides cloud-based software that helps agencies and freelancers in digital communications and app development build, scope and manage projects, recently invited me to guest blog about the agency business and the opportunities that exist for transformational change. This is an exciting time to be working in strategic communications. Technology is finally enabling entirely new ways of collaborating, working globally, billing and staffing. Unfortunately, if you look across the landscape of advertising, public relations and digital agencies, the the majority of using an agency business model that really hasn’t changed much since advertising and public relations really came into their own as robust business sectors in the United States during the 1920’s. Today there are a number of opportunities for those of us working at and running agencies to change how things are done. In an industry that prides itself on being “cutting edge,” I think the time has come for us to walk the walk. You can read the BrainLeaf blog here. I hope you enjoy it.