Capacity Building and Training: Why it Matters

Wizard_of_OzThere’s a wonderful scene in the movie classic “The Wizard of Oz” where Dorothy, the Scarecrow, the Lion, the Tin Man and Toto finally get in to see the Wizard. They are terrified. Fire shoots up into the air, smoke billows, and a booming voice asks them why they dare to approach the great Wizard of Oz. Then Toto pulls back a curtain, revealing that the Wizard is, in fact, just a normal man, creating an illusion.

When I think about capacity building and training, this scene comes to mind. Capacity building in communications is simply about helping clients better understand a strategic challenge, and helping them to train their internal teams to take on communications issues that they don’t currently have the expertise or the resources to manage. Continue reading