The Father of Sustainability, Pharmaceutical Marketing and Food Safety

567_theodore_roosevelt_seatedAs an avid student of history since I was young, I have been watching and thoroughly enjoying the Ken Burns series “The Roosevelts: An Intimate History” airing on PBS over the past few weeks. While many people have at least a basic understanding of, and appreciation for, the achievements of Franklin Delano Roosevelt, and his extraordinary wife and First Lady Eleanor Roosevelt, I think that far fewer of us are that knowledgeable about Theodore Roosevelt, simply because his presidency and his lifetime are to us far more distant history. But what a great man Theodore Roosevelt was. Burns’ outstanding program gives us wonderful insights into just how thoroughly modern Teddy Roosevelt was, in terms of really helping to shape our current understanding of sustainability, creating the foundations for today’s corporate America, and ushering in a new era of consumer protection by paving the way for what is today’s Food and Drug Administration.

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