Looking for a Healthcare Marketing Firm? Versatility is the Key

darren-stevens-and-larry-tate

Darren tries in vain to explain content marketing to a highly suspicious Larry Tate.

Over the past few months, we’ve been writing a lot about the pharmaceutical industry, life sciences marketing, and the agency business model. And we’ve published what we believe to be the definitive guide for healthcare marketers in 2015. What I’d like to talk about now is, in light of the lightening fast changes taking place in healthcare, what should clients be looking for when hiring a marketing firm?

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