MANA 2015 Healthcare Marketing Report

COVER_MANA_Healthcare_Marketing_Report_2015_FINAL

Healthcare in the United States is in a transformational period. The Affordable Care Act, an explosion in new medical technologies, and the emergence of personalized medicine as a new model for healthcare delivery are all contributing to massive changes. In our free report, written specifically for those of us working in healthcare marketing, we take a look at some of these areas to identify what healthcare marketers will be facing in 2015.

We are very passionate about the industries and the clients we serve, and we believe that it is an incredibly challenging and exciting time for healthcare marketers as the U.S. healthcare system goes through a period of unprecedented change.

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Marketing Home Health Care: A Major Opportunity in the United States

aging_in_placeWe write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs. Perhaps the biggest area where this is evident is in home health care and our aging population. For companies marketing home health care products and services, or those who may be looking for the next major growth area in health care the demographics speak for themselves. Continue reading

Marketing Home Health Care: A Major Opportunity in the United States

aging_in_placeWe write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten to a point that allows fundamental changes in how health care is provided, and how much it costs. Perhaps the biggest area where this is evident is in home health care and our aging population. For companies marketing home health care products and services, or those who may be looking for the next major growth area in health care the demographics speak for themselves. Continue reading