Scientific Message Mapping: a Pillar of Strategy

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A few weeks ago, I published a blog about content marketing and publication planning. The gist of it was that the science of content marketing as we practice it today includes a lot of similar principles and practices to creating an effective publication strategy for the development of a drug, biologic, diagnostic or medical device.

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Content Marketing and Publication Planning: Two Peas in the Same Pod

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Everybody in marketing today knows that Content Marketing has become central to reaching audiences across multiple channels and platforms. That is because it is comprehensive, strategic and multidisciplinary. But despite what some communications agencies might be saying, it certainly isn’t new. In fact, Content marketing has been around since the 1800’s. With the advent of digital, and the proliferation of social media, what is new is that there are more channels than ever before to market content.

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