Healthworks Collective: How Mobile Technologies Are Changing the Face of Medicine

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It’s no secret that one of the biggest problems facing the American healthcare system is a growing shortfall in providers; especially primary care physicians. And while we may not like it, this trend shows no sign of reversing anytime soon. Can mobile health technologies help to address this problem? HealthWorks Collective has an excellent article on this question from Dr. John Henning, a primary care doctor and residency program director.

Read more of John’s article at HealthWorks Collective.

Primary Care and the Evolution of Healthcare: MedCity News

MedCity News Article on Primary Care and the Future of Healthcare

As primary care goes, so goes the U.S. healthcare system. I’ve often said that the challenges in the U.S. healthcare system, or many of them at least, could be addressed if the challenges facing primary care were fixed. This is a tall order. A great article in MedCity News explains how a deep understanding of primary care and it central role in healthcare reform can help us navigate the future of healthcare. Continue reading

Another Pharmaceutical Industry Merger? Now That is Scary…

Pharma_MAInteresting news yesterday about AbbVie killing the plans it had to merge with Shire Pharmaceuticals. Apparently, now that the AbbVie/Shire deal is dead,  there is speculation once again that Shire and Bristol Myers Squibb may be eyeing each other up.

I’m sure there are plenty of reasons why the merger of two powerhouse specialty pharmaceutical companies makes sense. I’m sure that the MBA crowd are burning lots of midnight oil analyzing both companies’ portfolios, cash reserves, patent situations, etc. to make the case for why this merger makes good sense. And I bet there are loads of reasons why it does. Continue reading

Corporate Storytelling – And Why More Companies Should Do It

In the autumn of 1983, Apple Computer introduced its flagship product, the Macintosh, and in the process turned traditional communications on its head by demonstrating the power of corporate storytelling. Apple’s Steve_Jobsyoung founder, Steve Jobs, gave a keynote speech where he talked about Apple and IBM, “Big Blue,” Apple’s biggest competitor, and positioned IBM as a lumbering giant, slow to recognize new opportunities, and determined to monopolize the information age in spite of themselves. As part of this presentation, Jobs showed a new ad that would air in January 1984 a week before the launch of the Mac, called “1984.” Tapping into George Orwell’s famous dystopian novel by the same name, Jobs positioned IBM as the robotic, colorless, tyrannical protagonist, and Apple as the only hope for individuality, creativity and diversity. This wasn’t just an ad. This was a well constructed narrative. This was corporate storytelling at its best.

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The Power of ‘What If’ to Transform the Agency Business Model

What_IfThroughout history, in the realm of human advancement, innovation, art, science, business–you name it, I believe one of the most powerful catalysts for transformation is a little two-word question: “What if?” It has changed our world in amazing ways. It has sent man to the moon, created entire industries that never existed before, saved lives, created works of art, and more. You could argue that the quest to answer this question is responsible for all human progress and innovation.

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Content Marketing Facts and Figures

Content_MarketingAt MANA, we love content marketing. For us, it encompasses all of the things we do for our clients, starting with strategic planning, and including content development and dissemination. From a marketing perspective, it is (when done effectively) multidisciplinary or, to digress for a moment into the world of “agency-speak,” it is integrated. Content marketing brings together traditional media, digital media, inbound and outbound marketing, and of course PESO (paid, earned, shared and owned media).

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