Bringing Clarity to Treatment Decisions
One of the biggest changes in all of health care over the past decade has been the increased importance of diagnostic technologies. As personalized medicine becomes part of standard clinical practice, diagnostics companies need to find ways to communicate the value of their products, build support within the health care community, connect with opinion leaders and make a strong case for reimbursement.
Our experience with both major diagnostics companies and emerging players sets us apart. We have helped to launch new diagnostic technologies, developed highly effective content marketing strategies, managed global media relations campaigns, supported communications around regulatory actions and more for clients developing and marketing diagnostics and personalized medicine technologies.