Map Your Content for a Successful Content Marketing Strategy


Crikey. It’s hard to believe that another year is coming to a close. This year has been a great one for us, and I hope that for all of our friends, clients and colleagues it has been just as good. MANA is now firmly established, serving clients in multiple innovation-focused industries, and working hard to change the agency business model. And our work is just getting started.

This time of year has always been my favorite. Probably because it is always filled with optimism. As we plan for the year ahead, we look forward to new strategic directions, new programs and new clients. And for the clients we work with who are focused on content marketing, this time of year is the time to engage in content mapping for the year ahead. Continue reading

Looking for a Healthcare Marketing Firm? Versatility is the Key


Darren tries in vain to explain content marketing to a highly suspicious Larry Tate.

Over the past few months, we’ve been writing a lot about the pharmaceutical industry, life sciences marketing, and the agency business model. And we’ve published what we believe to be the definitive guide for healthcare marketers in 2015. What I’d like to talk about now is, in light of the lightening fast changes taking place in healthcare, what should clients be looking for when hiring a marketing firm?

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